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Held in collaboration with the Health Promotion Board (HPB), the objectives of the fair were to train student health ambassadors and galvanise youths into adopting healthy living habits through positive peer-led influence.

The programme included methodical entrepreneurship training, developing game and product stalls in relation to the health messages, as well as marketing their stalls.

Olive Consulting Group conceptualised the pilot programme, obtained the sponsors and partners and implemented the project. While achievingthe KPIs of the programme, the teenage participants and their schools gave a clear thumbs-up for the fresh and dynamic health entrepreneurship programme.

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